Keeping readers coming back is tough for most blogs, but not for Rolling Stone.
At first glance, the unique shade of red and bold fonts make the text pop. The highlighted post stands out with a larger featured image in the center. Hovering over the page changes section colors, encouraging you to keep reading as you interact with the page.
The posts are no less captivating, with some swapping featured images for hero video headers. The clean white background contrasts with the bold black font, making reading effortless. Occasionally, a popup video appears in the bottom right corner, featuring the latest trending news.
As for monetization, Rolling Stone makes banks through its subscription system and ads. The latter are placed so seamlessly across the website that I hardly noticed them.
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